About Easy Farm Shop
Built by an Idaho farm family that sells at local shops and needed a better way to know what sold.
Hi, I’m Mike
Hi, I’m Mike Underwood. My wife and I are both Iraq and Afghanistan combat Army veterans. After serving for many years, we decided to come back to Idaho and continue our family’s long tradition of farming and ranching.
Our family brand, Jade Hollow, has sold everything from homemade jam, fresh goat milk and cheese, to farm fresh eggs and produce at local farmers markets and farm shops like Keetchmade, The Dance Factory ballet studio and Randy’s Tumbling in Pocatello, Idaho.
The problem we kept running into
Every time a payment came in, the Venmo notice told me how much, but not what sold or where. With our products at more than one shop and at different prices, I couldn’t tell which shelf needed restocking or what was actually selling. Shop owners had the same headache with every vendor on their shelves.
So I built Easy Farm Shop
Easy Farm Shop is a simple web app for farm shops, honor stands, and the vendors who sell there. Each item gets a shelf tag or label with a code. A customer points their phone camera at it, sees what they’re buying, and pays. The vendor sees the sale right away: what sold, at which shop, and for how much.
It was built for many vendors from day one, because that’s how real farm shops work. One shop can carry goods from a dozen families, and one vendor can sell at several shops. Everybody sees their own sales, and shop owners can see what they owe each vendor.
Where we are now
Easy Farm Shop is new. We’re testing it with our own products and a local pilot shop before opening it up more widely. If you sell at a farm shop, run one, or just want to try it, leave your email and we’ll let you know when it’s ready.
Who runs it
Easy Farm Shop is run by Underwood Idaho LLC, a small family business in Idaho, USA. Questions or ideas? Get in touch. We read every message.